In this 30-page e-book, you will learn:

  • Marketing and positioning advantages of an adequately substantiated product claim
  • Regional differences in permitted claims – USA, Canada, EU
  • The level and type of research needed to substantiate claims
  • How to design a clinical trial specifically for claims substantiation
  • Key factors that can put a claims substantiation trial at risk
  • Regulatory considerations for claims substantiation studies

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